I write copy for the majority of new content on two eCommerce sites, including landing pages, blog content, USPs, and calls-to-action. I also manage the paid and organic social channels, the department projects, and assist with overall marketing strategy and department operations.
I created content for the company blog, social media channels, and email newsletters. I also created and executed on digital marketing plans & strategies for clients, including social media marketing, copywriting, website maintenance, and customer engagement.
Created strategic marketing plans franchisees could use to promote their locations. I worked with third party vendors to redesign and re-launch the website and create point-of-purchase kits, and I managed social media content and customer service.
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